By this time in Mike Akin's life, he had
worked his way up from poverty to a management position in a corporation. Also
he was a partner in an automotive business. Mike had been involved in market
research projects and had acquired an understanding of the convention marketing
industry. Mike realized that the key to making this wonderful opportunity more
available to a greater number of people would require the merging of
methodologies practiced in the network marketing industry with methodologies
practiced in the conventional industry. From that moment on, Mike set on a
course to understand the dynamics of both industries and to blend the better of
two worlds into one.
The following strategies, systems and marketing tools are the result of a
three-decade quest for excellence. Since 1976, Mike Akins has committed 60% of his
network marketing income to supporting what he refers to his marketing family or
downline partners. To learn more about Mike's marketing philosophy you can find
more information on these links:
The Science Behind the
Pay Plan, Cold Facts Exposed, and the True Philosophy Of Network Marketing. Since Mike
began printing his philosophies, strategies, and perspectives, a number of
leaders in the industry have copied his works. Although a few have copied his
paradigm in words, none have backed up their words with their pocket books to
the degree Mike has.
In a number of leaders in this industry of 11 million participants, have
achieved great wealth. A few have accomplished this by help others become
successful. Far too many have become successful at the expense of a great number
of other people. In 1994, Mike Akins returned from retirement to the network marketing
industry (his staff serviced his organizations while he was retired for seven
years) to begin a revolution in this industry. His articles have begun an
awakening that has set a fire in this industry. MLM will never be the same. The
follow systems, support services and marketing tools reflect Mike's philosophies
and strategies that are primarily focused on the grassroots distributors and
balanced between the various tiers of distributors and customers that make up
Watch your downline
explode with this kind of assistance!
Presently, we provide you with a staff of
the largest support group in the network marketing industry. Developing
and maintaining a large organization is complex and difficult. Imagine
the impact on the success of your organization that a staff of
professional consultants will have. This staff will be busy training,
servicing, and supporting every member of your success team. The
purpose of this support team is to make available to your team members
a "hub" of support available six days per week. Anyone in your
organization can plug into that "hub" of support six days per week. In
network marketing so many people get stranded, without the assistance
of their personal sponsor. These gaps occur throughout your
organization. We close these gaps. Can you imagine the improvement in
retention and growth that you will experience with a proactive support
team interacting throughout your downline? The difference is amazing!
The majority of Mike Akin's staff has been with him for more than ten years.
Several of his staff members have been with him for more than 20 years. A number
of his staff are actually second generation staff members. His staff operates
out of three offices and some out of home offices. Presently, these staff
members do not build personal businesses. They total focus is on Mike's overall
organization. Eventually, a few of the senior staff members will be allowed to
build their own organizations.
What Does This Staff Do For
|Each staff is trained in a specialized area. Some of
the staff is busy training your distributors on 3-ways calls. They will
do 3-ways calls with your team members and their prospects or train them
on our calls with our prospects. Presently, with 15 phone consultants on
the phone eight hours per day and six days per week can you imagine the
growth you can experience? It is important to understand these
consultants are training your distributors. Your distributors, in turn,
pass this training on down the legs of duplication.
Personal Strategy Calls
|Wouldn't it be nice if every sponsor conducted
personal strategy calls with each and every one of their downline
partners? Our staff will train you and your downline partners to conduct
personal strategy calls to get new distributors off to a powerful start.
Strategy calls are vital in order to launch your new distributors into
action! We also provide strategy sessions on cassette tapes and
conference calls. Training is one of the keys to your success. There is
a great lack of training in this industry. You have the greatest
networkers in the world assisting you in training your downline in how
to get started on their way to success!
||One of the greatest problems that new distributors
have is knowing what to send to prospects and to their downline members.
Well worry no more! With three-decades of experience, we know what your
prospects need in order to make the best decision for themselves. Our
staff designs and mails prospect packets for you and your team players.
We have a number of professionally designed information packets ready to
be personalized and mailed to your future distributors. We have packets
tailored for chiropractors, medical doctors, veterinarians, health
professionals, networkers, heavy hitters, customers and for whomever
you need something personalized for.
|Our staff regularly performs surveys throughout of
organization. These surveys keep us in touch with the needs of your
downline members. We can discern potential trouble spots before they
result in attrition. We can alert you to specific needs in your group.
This is unique in the industry and has added to our retention rate.
|Our staff members pro-actively contact your downline
members to encourage, inform and train them. In these conversations we
find out what needs they have and direct them to the right source for
help. We share testimonies and build a relationship with many of our
downline members. Each of our staff members call at least one downline
partner per day. Think about the numbers involved. Thirty calls per day
for more than 300 days per year. That is more than 9,000 downline
members contacted on a personal basis per year. This does not include
the various campaigns where several of our staff members contact
hundreds of distributors in a few day period.
Downline Problem Solving
||In every human activity there are problems that
develop. These problems can frustrate members of your downline. These
frustrations can lead to attrition. We teach our downline partners to go
through Professional Networkers to resolve any problems that may occur.
We have the experience and connections at 4Life to resolve problems
quickly. Because of the size of our staff and organization, 4Life
provides a special liaison to specifically take care of us. Because of
our success in this opportunity we have access to all levels of
management at 4Life, including David Lisonbee himself.
Interactive Opportunity Conference
|Six evenings per week, we have interactive conference
calls available to your prospects. You can bring these prospects on to
the calls and our staff members will personally interact with the
prospect as if we were doing a one-on-one presentation. You can come on
the call anytime to learn.
Training Conference Calls
|We provide training conference calls that cover a
number of topics. We teach you communication skills. We train you on the
products and opportunity. Mike trains you and your downline partners on
how to develop a solid business. Mike shares the wisdom that he has
learned over a three-decade career. He will teach you the dynamics of
this industry like no other leader can.
How to Get Started Conference Calls
|Professional Networkers provides your new
distributors with a How to Get Started Conference call every Monday
evening. Anyone in your organization can invite a guest on the call to
learn from the best leaders in the industry.
||Our staff will co-ordinate various professional
services that you may be in need of. We can get you in touch with
medical professionals for 3-ways, talk shows or consultations. We can
set you up with voice boxes, FODs, Internet services, fax blasting, help
you secure leads, etc.
|We provide your members a full-service Internet
department. Our staff members will assist you in developing an Internet
business. You can take advantage of the exploding Internet market. We
provide you with a FREE self-replicating website. This website is
equipped with autoresponders, presentations, and training materials. We
can help you develop doorways and teach you to get high ratings. We can
connect you with your personal web-management site. You will be able to
keep track of new people entering your downline, moving up in rank,
track your orders and much, much more.
DEPARTMENT can design and furnish you just about any
brochure, flyer, ad, chart etc. that you could ever need. Let your
downline run with their ideas and talents. We are here for them!
||Professional Networkers has a full-time research
department. Our research department is constantly working behind the
scenes, analyzing marketing trends, competitive programs, and marketing
techniques in order to provide you with cutting edge information and
support. We can provide you with information on other network marketing
programs in the industry. We test-market leads lists on a monthly basis
to keep you informed on what the most responsive leads are. Our research
department will assist you in developing marketing strategy and will
survey your marketing efforts so that you can critique your skills and
techniques. We will keep you informed of "fads" and "trends" that sweep
the market and have a tendency to distract your downline members.
Our research department, in conjunction with an
independent research and marketing firm, conducted a 3-year study of the
network marketing industry. They studied more than 300 programs as well
as marketing trends, marketing techniques, and other factors that have
been instrumental in the success and failure of companies and networkers
during the past 40 years. We have available a synopsis of this 3-year
study in the "Cold Facts Exposed" booklet. Information from our research
will be made available on a periodic basis through our newsletters.
With a Number of Systems & Marketing Tools.
|Professional Networkers provides a large
brightly-colored postcard that distributors may use to locate prospects
nationwide. 5% - 6% responses are already happening for some, and we're
just getting started. This test-marketed postcard targets people
interested in working for themselves and shares Mike Akins' strong
credentials of helping people achieve financial success as well as the
many benefits available to anyone who joins Mike's team. Professional
Networkers takes the call and then, on your behalf, mails your prospect
a professionally designed and customized packet to your new prospect and
also informs you of your new prospect. The Opportunity Postcard is a
powerful yet easy-to-use business-building tool.
||We provide your organization with a self-mailing
booklet that is designed to encourage the prospect to enroll before he
ever contacts you. The 20-page booklet shares testimonies, product
information, doctors statements and an overview of our support. We are
averaging from ½ percent to 2 percent enrollment of prospects before
they are contacted. The booklet cost 25 cents and mails with a first
Inner Group Communication System
Direct Mail Systems
|You can send a message to your entire downline with a
single command. Your organization will receive messages from your upline.
You can coordinate co-ops, conference calls, and other campaigns through
this communications center.
|We provide several test-marketed direct sales aids
and systems, such as postcards, self-mailers (booklets), letters, and
flyers. Our sales aids are continually re-tested, surveyed, and updated
in order to keep pace with the competition and marketing trends. We
offer more than one type of direct mail aid because the prospect market
is diversified and each segment relates to different solicitations. With
any given leads list you will have three different types of prospects:
the inexperienced networker, the moderately experienced networker, and
the highly experienced networker. Within these categories you will have
the networker who is discouraged or burned out and the networker who is
still motivated. Of these networkers you will have those who are working
a program that is not working for them, those who are satisfied with
their present program, and those who are between programs. Each of these
prospects will respond differently to your solicitation. For example,
the experienced networker will more readily respond to our "Cold Facts
Exposed" booklet, while the inexperienced and moderately experienced
networker will respond more readily to our postcard. You will receive a
lower percentage of experienced networkers responding to your
solicitation, but each one will be more productive. My suggestion is to
use both avenues of solicitation so that you can tap into both markets.
Reverse Solicitation Self-mailing
||Our "Cold Facts Exposed" booklet is a synopsis of the
3-year study of the network marketing industry. It is generic and does
not mention our company as a company that we are promoting. We have
consistently experienced a 4-5% response rate with this booklet. It
explains the pitfalls, hype, and obstacles that can rob the networker of
success. It also shares information, based on the study of the 40-year
history of network marketing and 300 programs, that can be very useful
for the experienced networker. The booklet measures 8½ by 5½ and can be
mailed with a first class stamp. We have sponsored a number of
experienced networkers with this booklet. The actual booklets can be
ordered through our office for 25¢ each.
National Co-op Advertising
|We offer shares in a national advertising pool at
$500 per share. Our staff is willing to assist in the follow-up of
responses to advertising campaigns (generic ads excluded). Also, our
office will coordinate co-op advertising campaigns in your downline. We
place advertisements in many different trade magazines. The prospects
are placed in a co-op pool and divided into shares. The prospects are
distributed equally; according to how many shares you have purchased. On
our general co-ops, we use our general toll-free numbers; our
transcribers pull the leads off and distribute them. For smaller co-ops,
we use a round-robin system, where each member has his/her own voice
mail box and a computer distributes the prospects to the shareholders.
Repetitive Follow-up Systems
||We will design and place your six FREE web page/sites
on the Internet. Your web pages will be linked to our master site that
contains information on Professional Networkers as well as other useful
information such as abstracts, newsletters, forms, etc. Our website is
linked to the company site. Our websites are self-replicating for new
members who are online. For individuals who are not online, we will set
up your site for you when we receive your request. You can have your
picture or other personal information on the site. Each page will have
your personal ID#. Even if you do not have a computer, you will have a
web page on the Internet. This can build credibility and can be used for
advertising. It is a quick method of getting information to the
prospect. Your website will have a complete automated presentation that
will share the opportunity with your prospects. It is equipped with an
autoresponder that e-mails seven messages to your prospect.
|We have found that following up repetitively can
enhance your sponsoring ratio. Once you have made a qualified contact,
mail a follow-up piece of literature every three weeks. We provide
postcards, letters and flyers for this purpose. You can have your
picture scanned onto the postcard for a point of recognition.
Free Use of Our FOD
|We provide you the use of our 21 option
Fax-On-Demand. This FOD is packed with information that will help you
sell your prospects and train the members of your organization.
How To Get Started Packets
|We provide a periodic newsletter, packed with
information that will help you build your business and maintain a
healthy body and mind. This newsletter will help keep your organization
connected. Hearing from your upline regularly is important. The
newsletters will provide you with information on competitive products
and programs. We will make our newsletters available on our FOD and
website. We will also mail newsletters to members on our first four
|At your request, we will mail a How To Get Started
Packets to your new members packed with information on how to develop a